Boring product names FTW

In a company I worked at recently, we released a fantastic shiny-new thing. It was a smaller version of another product called `cargo`, which did something related to packaging.

The question is, what should we call it? Here are some names we came up with:

  • parcel
  • package
  • freight
  • cargo-mini
  • gateway
  • specific-and-boring-product-description
  • catalyst

Any guesses which are the best names?

Our developers and users already knew about cargo. They had the mental context in their head. Because of this, cargo-mini makes sense as a smaller version of cargo. I’m quite a fan of absurdly verbose but specific names, so I’m also a fan of specific-and-boring-product-description

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