Will Clarke

Boring product names FTW


In a company I worked at recently, we released a fantastic shiny-new thing. It was a smaller version of another product called `cargo`, which did something related to packaging.

The question is, what should we call it? Here are some names we came up with:

Any guesses which are the best names?

Our developers and users already knew about cargo. They had the mental context in their head. Because of this, cargo-mini makes sense as a smaller version of cargo. I’m quite a fan of absurdly verbose but specific names, so I’m also a fan of specific-and-boring-product-description


product tech